Main Purpose = Guest Retention #
Wow the guest with a surprise gift to create a great first impression, and create interest with incentives to try other services. Also, to motivate guests to rebook their next visit, and send their friends and family!
Use VOUCHERS to:
Introduce Other Services: #
Offer additional service specials that can be redeemed today.
Increase Retention: #
Offer specials when next service is rebooked before they leave today.
Increase Referrals: #
Explain referral reward program.
Increase Retail: #
Offer special that can be redeemed today, and/or offer a retail special that can be redeemed in the future.
Give the WECOME GIFT at the BEGINNING of the SERVICE VISIT! #
Notice that we call this the New Guest WELCOME GIFT, not the “goodbye gift”. This is why it’s important to give the guest their gift right when they walk in, so they are immediately “wowed” by how much the salon cares about their new business and wants to make them feel welcome and comfortable. It’s important to let the new guest know about all the specials as they walk into the salon so they have time to think about and/or redeem some of the relevant offers for TODAY only.
“Our salon gives all of our new guests a special Welcome Gift on your first day! Let me go through what is in the gift before your service provider starts your service today. There are a couple offers that you can even redeem today!”
“This first voucher is to help you enjoy another service either today or in the future! Choose one of these popular services. Let me know if you would like to have one of these services completed today, and I will check to make sure we can accommodate you. You’re also welcome to use it on your next service visit.”
“Our service providers promise to educate each guest on the products they use and what they specifically recommend that you take home to recreate or maintain your look. You can use this for 20 percent off your entire product purchase today, or you can keep it for 10 percent off your entire product purchase the next time you come in.”
“We would love to see you come back! Your service provider will recommend when you should return to maintain your look. If you rebook today for your maintenance visit, you will receive 10 percent off the cost of your total service. Or, before you leave today you may schedule a new service you haven’t experienced before and receive 20 percent off that service. It’s your choice!”
“We reward our guests each time they refer a friend or family member to our salon with a $20 credit for your next service, and they will receive $20 off their first visit! All they have to do is mention your name when they call in, and bring in this voucher with your name on it!”